BlackBerry is back – a new magic in nostalgia
The world of smartphones has been revolving around phones with touchscreens and full-screen designs for the past several years. Big displays, thin edges and glossy bodies – this is the trend today. People watch movies, play games and spend hours on social media on their phones. But amidst this clutter and similar-looking designs, BlackBerry has once again taken a different path.
The company has introduced its famous Bold 9780 in a new form for 2025. This is not just a case of bringing back an old model, but a well-thought-out move. BlackBerry has added modern features to this phone, but has retained its professional and classic identity. It is specifically designed for business professionals who prefer work and productivity over entertainment on the phone.
Old Look, New Power – Design and Build Quality
The new Bold 9780 retains the iconic design that made it a crowd favourite when it was first launched. But this time, it has been made more robust, premium and durable.
Display – Having a 2.8-inch IPS LCD display, rated for a resolution of 720 pixels by 720 pixels, is to be compared with other big ones like 6-7 miles of phone display available in the current market. However, it is just right for checking e-mails, editing documents, and messaging.
Size and Handíng – The small size of this phone makes it pocketable and can be used easily with one hand. Think during long meetings or while travelling, when you need to use the phone quickly, it is much easier and comfortable than a bulky and heavy phone.
Matte Finish and Metal Frame – Its matte finish back panel does not make it slip from the hand and the metal frame gives it a sturdy, reliable feel.
At a time when most people carry thin and fragile phones, the Bold 9780 stands out – like a robust old-generation watch that remains as valuable and reliable even after years.
Performance – Power and reliability for professionals
Inside the phone is the Qualcomm Snapdragon 7 Gen 3 processor, which specializes in both fast speed and battery savings. This means you can run multiple apps simultaneously – like checking emails, attending Zoom calls, editing documents – and the phone will still run smoothly.
Operating System – The Bold 9780 now runs on Android 14, which is much more advanced and flexible than the old BlackBerry OS. You can now use millions of apps from the Google Play Store, making your phone not just a means of calling and messaging, but a powerful workstation.
Security – BlackBerry has always been known for its security features. It has Secure Boot, Privacy Dashboard, and Real-time Threat Alerts which work to keep the user’s datas all the time safe.
For example, if during a business meeting you get a suspicious link in email, the phone will instantly warn you the link could be harmful. This is the same professional level security that has always earned BlackBerry respect in the corporate world.
Camera – Not just for pictures, but for work too
BlackBerry knows that in business today, cameras are not just for selfies or picnic pictures.
50MP Rear Camera – Comes with AI features, depth sensing and HDR support. You can scan documents, take clean photos of whiteboards during meetings, or click professional photos to market a product.
12MP Front Camera – Video calling has become a part of everyday life in today’s work culture. Whether giving a presentation to a client or attending a team meeting, this camera delivers clear and professional quality.
If you want to take professional headshots for your LinkedIn profile, this front camera will make your job easier.
Physical keyboard – a different identity in the world of touchscreens
Today almost every smartphone has a virtual keyboard. But if you have to type long emails or reports every day, then typing incorrectly on the touchscreen is common.
The full QWERTY physical keyboard of Bold 9780 gives a big advantage in this case.
- Typing is fast and accurate.
- Due to the absence of a virtual keyboard on the screen, there is more space for reading the document.
- The tactile feedback of pressing the button is much more satisfying than the touchscreen.
If you happen to be on a train while on a journey, and you need to send an important email that you cannot delay, the best option is to send the email using a physical keyboard rather than wasting time typing on a touch screen, very likely making mistakes in the process.
Price and storage – options for every user
BlackBerry has launched Bold 9780 in two variants, so that people can choose according to different needs.
- Standard version – 6GB RAM + 128GB storage – $399
- Pro edition – 8GB RAM + 256GB storage – $499
Both models have microSD card support which can be expanded up to 1TB. This means that if you have high-resolution photos, large presentation files or videos, you will never run out of storage.
In the long run, this is a smart investment for professionals who deal with large data and files on a daily basis.
Battery and connectivity – Stay connected at all times
The battery of this device is 3200mAh, which easily sustains a full day’s usage thanks to the smaller display and efficient processors embedded within the phone.
- Fast charging – 18W USB-C charging in less than 24 hours Gets more charge, so your work never stops.
- Connectivity – 5G, Wi-Fi 6, and Bluetooth 5.2 Support.
If you are on the go and need to transfer large files, the speed of 5G will save you time. In the office, Wi-Fi 6 gives a fast and stable connection, so there is no problem in video calls and cloud uploads.
Return of business-first philosophy
The Bold 9780 reintroduction is much more than nostalgia. It stands for professionals who would like their phone to be a trustworthy partner in work, instead of just another gizmo for entertainment.
In today’s time, when a splendid pressure of notifications, social media and games on the phone are everyday distractions, Bold 9780 prescribes a serene, secure and focused experience.
Initial reactions from tech reviewers and professionals clearly show that there is still a demand in the market for phones that put work first.
Conclusion – Is it right for you?
If your work is based on constantly checking emails, handling documents, communicating with clients and keeping data safe, then the Bold 9780 could be a great choice for you.
This phone is not for those who play games or watch movies all day, but for those who want their phone to be a reliable work partner.
Note – The information given in this article is based on preliminary details. Price, features and availability may vary in different countries. Before buying, please check the official BlackBerry source.
